At 777co, the privacy of every member — whether you're in Karachi betting on a PSL final, in Lahore enjoying a late-night casino session, or in Faisalabad trying your luck at slots — is treated with the same seriousness as the security of your PKR balance. This Privacy Policy explains precisely what personal data 777co collects, why we collect it, how we use it, and what rights you have over it.
This Privacy Policy applies to all personal data processed by 777co in connection with the operation of the 777co gaming platform at 777co.biz ("Platform"). References to "777co", "we", "us", or "our" mean the operator of the 777co Platform and all affiliated entities involved in its operation. References to "you", "Member", or "User" mean any individual who registers an account with 777co, accesses the Platform, or otherwise interacts with 777co's services.
777co is committed to handling personal data responsibly, transparently, and in compliance with applicable data protection standards under its internationally recognised online gaming compliance framework. We collect only the data we need, use it only for the purposes described in this Policy, and apply rigorous technical and organisational safeguards to protect it throughout its lifecycle.
This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference. If there is any inconsistency between this Privacy Policy and any other document, this Policy shall prevail in matters specifically relating to personal data.
777co collects personal information to run the platform safely and legally, process your PKR deposits and withdrawals, verify your identity, prevent fraud, and comply with legal obligations. We do not sell your data to advertisers or unaffiliated third parties. You can request access to your data, ask us to correct it, or in some circumstances ask us to delete it.
777co collects the following categories of personal data, depending on your level of interaction with the Platform:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport number, nationality | Registration & KYC verification |
| Contact Data | Email address, Pakistani mobile number, residential address | Registration |
| Financial Data | JazzCash / EasyPaisa wallet identifiers, bank account details (HBL, UBL, Meezan), transaction history, deposit/withdrawal amounts in PKR | Deposits, withdrawals, KYC |
| Gaming Activity Data | Betting history, game session logs, wager amounts, outcomes, bonus usage, session durations | Ongoing platform use |
| Technical Data | IP address, device type, browser version, operating system, device identifiers | Automatic collection on access |
| Usage Data | Page views, navigation paths, features accessed, time spent on Platform sections | Automatic collection during sessions |
| Communications Data | Support chat transcripts, email correspondence, feedback submitted to 777co | When you contact us |
| Responsible Gaming Data | Deposit limits set, self-exclusion periods, cooling-off requests, session time alerts configured | When you use RG tools |
777co does not intentionally collect sensitive personal data (such as racial or ethnic origin, religious beliefs, or health data) and requests Members not to submit such data through the Platform unless it is specifically required for a regulatory compliance process.
777co collects personal data through the following methods:
777co uses the personal data it collects for the following specific purposes:
777co processes your personal data on one or more of the following legal bases, depending on the purpose of processing:
777co does not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. Full stop. Your personal information is shared only with the parties listed below, only for the purposes described, and only to the extent necessary.
777co may share your personal data with the following categories of third parties:
Where 777co engages third parties as data processors, we require them to process data only on 777co's documented instructions, to implement appropriate security measures, and not to use the data for any purpose beyond the scope of their engagement with 777co.
The operation of an international online gaming platform means that personal data may be processed in jurisdictions outside Pakistan. Where 777co transfers personal data internationally — for example, to cloud infrastructure providers or game technology partners — we ensure that appropriate safeguards are in place to protect the data to a standard equivalent to that described in this Privacy Policy.
Such safeguards may include: contractual data processing agreements incorporating recognised standard contractual clauses; transfers to jurisdictions that maintain data protection standards recognised under 777co's compliance framework; and technical security measures applied irrespective of where data is processed.
Regardless of where your data is processed, 777co requires all parties in its data supply chain to apply the same data protection standards described in this Policy. The geographic location of processing does not reduce the level of protection you receive as a 777co member.
777co retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any longer retention period required by applicable legal or regulatory obligations. The following general retention principles apply:
Following the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be associated with an identifiable individual.
777co uses cookies and similar technologies to operate the Platform, remember your preferences, understand how Members use the Platform, and support security functions. The following types of cookies may be used:
777co does not use third-party advertising or behavioural tracking cookies that share your data with unaffiliated advertisers or ad networks.
You can manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will impair Platform functionality, including the 777co Login session management. Instructions for managing cookies are available in the help section of most major browsers.
As a 777co member, you have the following rights with respect to your personal data. To exercise any of these rights, contact 777co at [email protected] with your account details and a description of your request.
777co will acknowledge all data rights requests within 5 business days and will endeavour to respond substantively within 30 days. Where a request is complex or multiple requests are received simultaneously, this period may be extended by a further 30 days, and you will be notified accordingly. 777co may request proof of identity before fulfilling any data rights request.
The 777co Platform is exclusively for individuals aged 21 years or older. 777co does not knowingly collect personal data from any person under the age of 21. If 777co discovers that an account has been registered by a person under 21, that account will be immediately closed, all associated data handled in compliance with applicable legal requirements, and the matter may be escalated to the relevant authorities.
If you have reason to believe that a person under 21 has registered an account on 777co, please contact us immediately at [email protected]. Parents and guardians concerned about under-age access to gaming platforms are encouraged to use parental controls available on all major devices and internet service providers in Pakistan.
777co implements a multi-layered approach to data security designed to protect personal and financial data against unauthorised access, accidental loss, destruction, or alteration. Our security infrastructure includes:
While 777co takes every reasonable measure to protect your data, no online platform can guarantee absolute security. Members are encouraged to use strong, unique passwords for their 777co account and to enable two-factor authentication.
The 777co Platform may contain integrations with or references to third-party services — most notably payment providers such as JazzCash and EasyPaisa — whose own privacy practices are governed by their respective privacy policies. 777co is not responsible for the data handling practices of third-party service providers operating outside of 777co's direct control, and encourages Members to review the privacy policies of any payment provider or third-party service they interact with.
Game content on the 777co Platform is provided by licensed third-party game developers. These providers may process limited session data (e.g., game round identifiers, bet amounts, RNG seeds) in order to operate and audit their games. This processing is governed by contractual data processing agreements requiring the same security standards applied by 777co.
777co reserves the right to update or revise this Privacy Policy at any time. The current version, marked with its effective date and version number, is always available at 777co.biz/privacy-policy. Where changes are material — for example, where a new category of data is collected or a new purpose for processing is introduced — 777co will make reasonable efforts to notify active Members via their registered email address in advance of the changes taking effect.
Continued use of the 777co Platform after the effective date of a revised Privacy Policy constitutes acceptance of the updated terms. If you do not accept the revised Privacy Policy, you should cease using the Platform and request account closure.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how 777co has handled your personal data, please contact our team:
Email: [email protected]
Subject line: Please include "Privacy Request" or "Data Rights" in your email subject for fastest routing.
Response commitment: Acknowledgement within 5 business days; substantive response within 30 days.
Availability: Support team available 24/7 including Pakistani public holidays.
Where you are not satisfied with 777co's response to a privacy complaint, you may escalate the matter through the dispute resolution channel specified under 777co's compliance framework. 777co takes all privacy complaints seriously and commits to a genuine, good-faith resolution process.
Privacy at 777co is not a compliance checkbox. These six principles govern how our entire team — from engineering to payments to support — approaches personal data.
777co collects personal data only for the specific purposes described in this Privacy Policy. We do not repurpose data for activities unrelated to operating the platform, processing your transactions, and meeting our legal obligations. If we ever need to use your data for a new purpose, we will update this Policy and notify you.
We collect only what we actually need. 777co does not build data profiles beyond what is required for account management, payment processing, KYC compliance, fraud prevention, and responsible gaming obligations. If a data point does not serve a clear operational or compliance purpose, we do not collect it.
Data security is built into 777co's architecture from the ground up — not added as an afterthought. 256-bit SSL encryption, role-based access controls, two-factor authentication, automated threat detection, and periodic third-party audits form the foundation of 777co's data security programme.
This Privacy Policy is written to be readable, not to obscure obligations in legal complexity. 777co publishes a plain-language summary alongside each section and provides clear contact information for data rights requests. You should always know what we do with your data — and why.
Your data rights — access, rectification, erasure, portability, objection — are real rights that 777co is committed to honouring. Data rights requests are processed by a dedicated team with clear response timelines. Marketing preferences can be updated in your account settings at any time without contacting support.
Data is kept for as long as it is needed and not a day longer — beyond legal and regulatory minimum retention requirements. When the retention period expires, data is securely deleted or irreversibly anonymised. 777co does not maintain indefinite data archives as a default practice.
777co handles your personal data with the same care it applies to your PKR balance — securely, transparently, and always on your side. Cricket betting, live casino, 500+ slots. 21+ only. Play responsibly.